📊 3,495 routine influencers tracked

Top Routine Instagram Influencers

The 50 biggest routine creators on Instagram, ranked by followers — with engagement rates and links to every profile. Updated for 2026.

@ashtonhall

Ashton Hall 🇺🇸

17.9M

2.4% eng.

@mariale

Mar 🇲🇽

5.9M

6.4% eng.

@aurelien.froissart

Aurélien Froissart 🇫🇷

3.8M

9.4% eng.

@chrishanxoxo

Chris LC Han 🇺🇸

3.1M

3.2% eng.

@abbyberner

Abby Berner ♥︎ 🇺🇸

2.8M

1.9% eng.

@beautifulyoutips

𝑩𝒆𝒂𝒖𝒕𝒊𝒇𝒖𝒍 𝒀𝒐𝒖 𝑻𝒊𝒑𝒔 🇮🇳

2.8M

0.9% eng.

@kassianethaynaoficial_

Kassiane Thayna 🇧🇷

2.7M

6.3% eng.

@olafflee

Olivia Yang 🇺🇰

2.4M

7.4% eng.

@hjevelyn

Evelyn 현정 Ha 🇺🇸

2.4M

3.6% eng.

@lixuan_facial_technique128

Chuanzhi Wellness Beauty techniques 128 🇺🇰

2.4M

1.3% eng.

@thehuskyfam

The Husky Fam 🇺🇸

2.4M

6.9% eng.

@nadina_ioana

Nadina Ioana 🇪🇸

2.3M

2.3% eng.

@eu.vovovaldeci

PATRÍCIA E VOVÓ VALDECI 🇧🇷

2.1M

8.5% eng.

@livjowen

Olivia J Owen 🇺🇸

3.3% eng.

@sophiarose92

𝐒𝐎𝐏𝐇𝐈𝐀 𝐑𝐎𝐒𝐄 🇨🇺 🇺🇸

1.9M

0.1% eng.

@laurensimpson

Lauren Simpson 🇦🇺

1.8M

2.0% eng.

@salimhwg

Hoàng Kim Ngân 🇻🇳

1.7M

3.9% eng.

@elainamich

Elaina Michelle 🇺🇸

1.7M

0.0% eng.

@skincarewithyuri

Yuri Lee 🇺🇸

1.7M

1.1% eng.

@haiirclips

HAIR CLIPS

1.7M

1.1% eng.

@scott_mathison_

Scott Mathison 🇺🇸

1.7M

2.3% eng.

@darienj4

Darien “That Ab Guy” Johnson 🇺🇸

1.7M

3.8% eng.

@apfau

Adam Pfau 🇺🇸

1.6M

1.3% eng.

@nategarner

Nate Garner 🇺🇸

1.5M

1.3% eng.

@drjacob

Dr. Jacob Van Den Meerendonk, PT, DPT 🇺🇸

1.5M

1.4% eng.

@juggunkazim

Juggun Kazim 🇵🇰

1.5M

4.0% eng.

@danicolexx

Dani Cole 🇺🇸

1.5M

1.8% eng.

@trellthetrainer

Dontrell Britton 🇺🇸

1.5M

6.8% eng.

@abbeyyung

Abbey Yung 🇺🇸

1.5M

1.5% eng.

@mattrandon

Matt Randon 🧩 🇺🇰

1.4M

1.1% eng.

@elikabang

Elika Bang 🇺🇸

1.4M

3.5% eng.

@makeup_mabell

Mabell Rodriguez 🇺🇸

1.4M

3.2% eng.

@nipunkapur

Nipun Kapur Sohal | Skincare Educator 🇦🇪

1.3M

1.9% eng.

@samislimani

Sami Slimani 🇩🇪

1.3M

3.1% eng.

@paulaschoice

Paula's Choice Skincare 🇺🇸

1.3M

1.5% eng.

@hubs.life_

Connor Hubbard 🇺🇸

1.3M

2.0% eng.

@cleaningwithida

Ida Julia | cleaning & home 🇫🇮

1.3M

4.8% eng.

@iamtarawallace

Taranasha Wallace 🇺🇸

1.3M

1.4% eng.

@oziiegram

Samah Lutfi 🇪🇬

1.3M

1.3% eng.

@insiderlife

Insider Life 🇺🇸

1.3M

@lily_bowman

lily 🇦🇺

1.3M

2.3% eng.

@songofskinofficial

Song Of Skin 🇺🇸

1.3M

0.9% eng.

@mkpblog

Makeup blog official

1.3M

0.9% eng.

@bethanyciotola

Bethany Ciotola 🇺🇸

1.2M

6.0% eng.

@drapascali

Dra. Daniela Pascali ⚕ 🇦🇷

1.2M

1.6% eng.

@luanaofcsousa

Luana Sousa 🇧🇷

1.2M

2.1% eng.

@guetorafael

Rafael Güeto Boscolo 🇦🇺

1.2M

1.8% eng.

@snehayoga.bliss

Sneha Mohit Agrawal🇮🇳 🇮🇳

1.2M

2.1% eng.

@sydwingold

Syd Wingold 🇨🇦

1.1M

3.9% eng.

@chloemorello

Chloe Morello 🇺🇸

1.1M

1.8% eng.

Find more routine influencers

This is the top of the list. Our database has 3,495 routine influencers — including micro and nano creators the big names hide. Search by follower tier, country and niche, and export the shortlist.

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FAQ

Who are the top routine Instagram influencers?

The 50 biggest routine creators on Instagram right now, led by @ashtonhall and ranked by follower count. We track 3,495 routine influencers in total; this page lists the largest.

How is the routine influencer list ranked?

By Instagram follower count, largest first, from our creator database. Each row also shows the account's engagement rate so you can spot smaller creators who punch above their size.

How do I find more routine influencers, including micro and nano creators?

Use the free Instagram Influencer Search to filter the whole database by follower tier (including the 1k–10k nano tier), country and niche — not just the top routine accounts shown here.

Can I export this influencer list?

Yes. Open the Instagram Influencer Search, run the same niche, and export the results to Excel, CSV or JSON. For bulk access, use the API.