📊 34,961 beauty influencers tracked

Top Beauty Instagram Influencers

The 50 biggest beauty creators on Instagram, ranked by followers — with engagement rates and links to every profile. Updated for 2026.

@selenagomez

Selena Gomez 🇺🇸

404.1M

4.0% eng.

@jlo

Jennifer Lopez 🇺🇸

246M

2.0% eng.

@badgalriri

badgalriri 🇺🇸

148.9M

6.7% eng.

@dualipa

DUA LIPA 🇺🇰

88.6M

1.2% eng.

@raffinagita1717

Raffi Ahmad and Nagita Slavina 🇮🇩

77M

2.4% eng.

@anitta

Anitta 🎤 🇧🇷

62.8M

5.0% eng.

@ladygaga

Lady Gaga 🇺🇸

62.4M

8.1% eng.

@dishapatani

disha patani (paatni) 🦋 🇮🇳

61.5M

5.2% eng.

@prillylatuconsina96

Prilly Latuconsina 🇮🇩

56.2M

2.3% eng.

@voguemagazine

Vogue 🇺🇸

51.8M

5.1% eng.

@caradelevingne

Cara Delevingne 🇺🇸

39.8M

4.1% eng.

@lunamaya

Luna Maya 🇮🇩

39.2M

3.7% eng.

@paollaoliveirareal

Paolla Oliveira 🇧🇷

39M

4.7% eng.

@anushkasen0408

Anushka Sen 🇮🇳

38.8M

1.7% eng.

@riaricis1795

RICIS🧜‍♀️ 🇮🇩

37.5M

3.3% eng.

@raisa6690

raisa6690 🇮🇩

37.4M

6.1% eng.

@laudyacynthiabella

Bella 🇮🇩

36.9M

3.1% eng.

@aurelie.hermansyah

Aurelie Hermansyah Atta 🇮🇩

35.7M

0.1% eng.

@inijedar

Jessica Iskandar 🇮🇩

33.8M

3.5% eng.

@zaskiasungkar15

Zaskia Sungkar 🇮🇩

31M

2.3% eng.

@sabrinasato

Sabrina Sato 🇧🇷

30.6M

0.1% eng.

@arishfakhan138

Sayyed Arishfa Khan 🇮🇳

29.8M

5.2% eng.

@lilyjcollins

Lily Collins 🇺🇸

29.1M

4.9% eng.

@lestikejora

Lestikejora 🇮🇩

29M

5.1% eng.

@aslisona

Sonakshi Sinha 🇮🇳

28.8M

4.8% eng.

@kajalaggarwalofficial

Kajal A Kitchlu 🇮🇳

26.8M

1.9% eng.

@simaria

Simaria 🇧🇷

26.5M

2.6% eng.

@sydney_sweeney

Sydney Sweeney 🇺🇸

25.9M

0.0% eng.

@beautifuldestinations

BEAUTIFUL DESTINATIONS 🇺🇸

24.7M

3.6% eng.

@hannahelzahed

Hannah El-Zahed 🇪🇬

22M

5.1% eng.

@brunogagliasso

Bruno Gagliasso 🇧🇷

21.9M

7.4% eng.

@syifahadju

Syifa Hadju 🇮🇩

21.8M

1.8% eng.

@rafakalimann

Rafa Kalimann 🇧🇷

21.1M

4.4% eng.

@bernardokath

Kathryn Bernardo 🐘 🇵🇭

20.6M

2.8% eng.

@fuji_an

Fujianti Utami Putri 🇮🇩

20.6M

3.6% eng.

@lena

lena mantler 🇩🇪

20.2M

0.0% eng.

@gwenstefani

Gwen Stefani 🇺🇸

17.8M

3.6% eng.

@amandamanopo

amandamanopo 🇮🇩

17.4M

3.0% eng.

@loreimprota

Lorena Improta 🇧🇷

17.2M

3.4% eng.

@narins_beauty

Narin’s Beauty 🇸🇪

16.7M

3.8% eng.

@romanticplus_cn

romantic+ 🇨🇳

16.5M

0.5% eng.

@regina.daniels

REGAE 🇳🇬

15.8M

8.1% eng.

@mdshami.11

MOHAMMAD SHAMI 🇮🇳

15.7M

13.1% eng.

@blacchyna

Angela R. White 🇺🇸

15.6M

3.3% eng.

@lala

LA LA 🇺🇸

15.1M

3.2% eng.

@manugavassi

Manu Gavassi 🇫🇮

14.5M

1.1% eng.

@zkdlin

KAI 🇰🇷

14.5M

14.8% eng.

@emmachamberlain

emma chamberlain 🇺🇸

14.4M

4.2% eng.

@iniedo

Ini Edo 🇳🇬

14.3M

5.9% eng.

@fadiljaidi

Fadil Jaidi 🇮🇩

14.2M

4.9% eng.

Find more beauty influencers

This is the top of the list. Our database has 34,961 beauty influencers — including micro and nano creators the big names hide. Search by follower tier, country and niche, and export the shortlist.

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FAQ

Who are the top beauty Instagram influencers?

The 50 biggest beauty creators on Instagram right now, led by @selenagomez and ranked by follower count. We track 34,961 beauty influencers in total; this page lists the largest.

How is the beauty influencer list ranked?

By Instagram follower count, largest first, from our creator database. Each row also shows the account's engagement rate so you can spot smaller creators who punch above their size.

How do I find more beauty influencers, including micro and nano creators?

Use the free Instagram Influencer Search to filter the whole database by follower tier (including the 1k–10k nano tier), country and niche — not just the top beauty accounts shown here.

Can I export this influencer list?

Yes. Open the Instagram Influencer Search, run the same niche, and export the results to Excel, CSV or JSON. For bulk access, use the API.