📊 19,938 makeup influencers tracked

Top Makeup Instagram Influencers

The 50 biggest makeup creators on Instagram, ranked by followers — with engagement rates and links to every profile. Updated for 2026.

@selenagomez

Selena Gomez 🇺🇸

404.1M

4.0% eng.

@ladygaga

Lady Gaga 🇺🇸

62.4M

8.1% eng.

@caradelevingne

Cara Delevingne 🇺🇸

39.8M

4.1% eng.

@rinanose16

Rina Nose 🇮🇩

31M

4.1% eng.

@arishfakhan138

Sayyed Arishfa Khan 🇮🇳

29.8M

5.2% eng.

@hannahelzahed

Hannah El-Zahed 🇪🇬

22M

5.1% eng.

@syifahadju

Syifa Hadju 🇮🇩

21.8M

1.8% eng.

@fuji_an

Fujianti Utami Putri 🇮🇩

20.6M

3.6% eng.

@lena

lena mantler 🇩🇪

20.2M

0.0% eng.

@gwenstefani

Gwen Stefani 🇺🇸

17.8M

3.6% eng.

@loreimprota

Lorena Improta 🇧🇷

17.2M

3.4% eng.

@narins_beauty

Narin’s Beauty 🇸🇪

16.7M

3.8% eng.

@jessiej

Jessie J 🇺🇰

14.3M

4.1% eng.

@jenselter

Jen Selter 🇺🇸

13.4M

0.1% eng.

@nour

نـور الـغندور 🇱🇧

12.2M

5.2% eng.

@nouraridaofficial

Nour Arida 🇱🇧

10.9M

3.0% eng.

@wakeupandmakeup

WAKE UP AND MAKEUP 🇺🇸

10.9M

0.1% eng.

@leaelui

Lea Elui G 🇫🇷

10.5M

3.2% eng.

@elnaz_golrokh

Elnaz Golrokh 🇺🇸

10.2M

4.5% eng.

@marigonzalez

Mari Gonzalez 🇧🇷

9.7M

0.5% eng.

@mariapedraza_

María 🇪🇸

9.3M

2.0% eng.

@sashameneghel

SASHA 🇧🇷

8.4M

0.9% eng.

@camilapudim

Camila Pudim 🍮💜 🇧🇷

7.7M

9.7% eng.

@pautips

Paula | Makeup Skincare Beauty fashion 🇨🇴

7.6M

3.6% eng.

@muskansharma.5

MUSKAN SHARMA 🇮🇳

7.5M

3.1% eng.

@tasyafarasya

Tasya Farasya 🇮🇩

7.4M

1.1% eng.

@ute.world

UTE 🇺🇸

7.4M

450.3% eng.

@annabellahilal

Annabella Hilal 🇦🇪

7.3M

1.3% eng.

@varshasolanki202

Varsha Solanki 🇮🇳

7.1M

2.5% eng.

@daniellediz

Dani Diz 🇧🇷

6.7M

4.7% eng.

@iluvsarahii

Karen Sarahi Robles 🇺🇸

6.3M

4.0% eng.

@andreaespadatv

Andrea Espada 🇺🇸

6.2M

3.4% eng.

@mariale

Mar 🇲🇽

5.9M

6.4% eng.

@parisjackson

𝚙𝚔 🇺🇸

5.8M

5.7% eng.

@nathalieparis

NATHALIE PARIS 🇺🇸

5.8M

10.6% eng.

@cocojones

Coco Jones 🇺🇸

5.5M

4.4% eng.

@shrishtimunka

Shrishti Munka 🇳🇱

5.3M

3.5% eng.

@fashasandha

Fasha Sandha 🇲🇾

5.3M

2.3% eng.

@kylieskin

Kylie Skin by Kylie Jenner 🇺🇸

5.3M

2.7% eng.

@julianaleme

Ju Leme 🇧🇷

5.2M

3.9% eng.

@tonigarrn

TONI GARRN

1.1% eng.

@jillian

Jillian Ward 🇵🇭

4.9M

2.9% eng.

@miih

Milena Esquierdo 🇧🇷

4.9M

0.4% eng.

@plastiquetiara

Plastique Tiara 🇺🇸

4.8M

4.7% eng.

@drbeautyus

💄Hair And Makeup Tutorials 🇺🇸

4.8M

0.2% eng.

@carlibel

CARLI BYBEL 🇺🇸

4.6M

1.5% eng.

@anastasile

ANASTASILE 💋 🇪🇪

4.5M

5.7% eng.

@theulynreis

Theulyn Reis 🇧🇷

4.5M

7.3% eng.

@chang._.a

전창하 Jeon Changha 🇰🇷

4.4M

9.4% eng.

@dieu_nhiii

🍒 Diệu Nhi 🍒 🇻🇳

4.2M

3.7% eng.

Find more makeup influencers

This is the top of the list. Our database has 19,938 makeup influencers — including micro and nano creators the big names hide. Search by follower tier, country and niche, and export the shortlist.

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FAQ

Who are the top makeup Instagram influencers?

The 50 biggest makeup creators on Instagram right now, led by @selenagomez and ranked by follower count. We track 19,938 makeup influencers in total; this page lists the largest.

How is the makeup influencer list ranked?

By Instagram follower count, largest first, from our creator database. Each row also shows the account's engagement rate so you can spot smaller creators who punch above their size.

How do I find more makeup influencers, including micro and nano creators?

Use the free Instagram Influencer Search to filter the whole database by follower tier (including the 1k–10k nano tier), country and niche — not just the top makeup accounts shown here.

Can I export this influencer list?

Yes. Open the Instagram Influencer Search, run the same niche, and export the results to Excel, CSV or JSON. For bulk access, use the API.