📊 Free tool

Instagram Engagement Rate Calculator

Enter any public profile to get its real engagement rate from recent posts, a benchmark verdict, and a rough sponsored-post price estimate.

FAQ

How is Instagram engagement rate calculated?

Average (likes + comments) on recent posts, divided by follower count, times 100. This tool reads the most recent public posts and does exactly that.

What is a good engagement rate on Instagram?

Very roughly: over 6% is excellent, 3-6% strong, 1-3% average, and under 1% low. Smaller accounts usually score higher than large ones.

How much can I charge for a sponsored post?

The estimate here is a rough market range from follower count and engagement - a starting point, not a quote. Real rates depend on niche, audience and deliverables.

Do I need to log in?

No. Public accounts only, no sign-up.